Quiznos is not known for the quality of their commercials.
The sub chain once had a bunch of bizarre sponge monkey creatures in their ads that left consumers more confused than hungry.
Still, they serve top notch meats and cheeses on well toasted breads and they have been expanded rapidly over the past few years.
I had never been to a Quiznos until I saw the commercial for their Steak House Beef Dip.
The ad showed a giant roast beef sandwich being dipped into a container of ‘pan roasted au jus.’
I’ll be honest with you, I don’t speak Spanish, and so ‘au jus’ looked like a bunch of mumbo jumbo to me. But it looked so good in the commercial.
So, I grabbed my keys and jumped in my car with one mission: TO FIND AU JUS!
Oh, and I had some things to pick up at the dry cleaners.
That was four months ago. When I tried the sandwich then, I was convinced it was the best sandwich I had ever tasted. Still, first bites can be deceiving.
I thought the McBLT, Friendly’s Kickin' Buffalo Chicken sandwich, Jack in the Box’s Breakfast Jack and Taco Bell’s Chili Cheese Burrito were the greatest sandwiches I had ever tasted- AND THEY WEREN’T ALL SANDWHICHES.
They say the passage of time brings knowledge and experience. (Frankly, I don’t know that anyone actually said that before, but there are pretty good odds that I am not the first.) Now I had enough Steak House Beef Dips to know it IS the greatest sandwich ever made.
The sandwich comes on a toasted roll and features a very generous helping of beef and Swiss cheese. It also comes with French onion sauce, but I always ask them to hold the sauce because I feel it clashes with the au jus.
Speaking of which, I found out au jus is French for 'with broth.'
This means that when they say they are giving you a sandwich with au jus, it's like they are saying 'a sandwich with with broth.
Redundant or not, this stuff is AWESOME. You are supposed to dip the sandwich in the au jus making it moist and tasty (like a donut that has been left in the bathtub too long.)
I don’t know why, but I love this stuff. I finish dipping my sandwich and then I dip my chips and my chocolate chip cookie in the au jus. Heck I would bathe in this stuff if my bathtub wasn’t already full of donuts.
The Steak House Beef Dip was originally scheduled to be just a promotional item available only from Sept. 6 through Oct. 17 2004. However, the sandwich was so popular that they decided to make it part of their regular menu.
Trey Hall, a spokesman for Quiznos said "The Steakhouse Beef Dip Sub was the most successful menu item introduction in our history."
Some think he was talking about the history of Quiznos, but I’d like to think he is talking about the history of mankind.
So, have you tried the Beef Dip?