October 1962 was an important month for many reasons.
For starters, in 1963 that month would be called Rocktober. But 1962 was not about rock. It was about roll. Rolling to Sears to get a painting.
Man that was a good segue. I think I may print it out and frame it.
Since the beginning of time (actually 1895) Sears has sold art to the masses. Still, in 1962 they noticed that most of the general public did not own any fine art.
So they decided to scare the hell out of the American public.
Vincent Price was selected by the board of trusties to 'seek out little old ladies and suck the blood from their necks... then sell them art.'
Price later explained to them that he was actually only an actor, not Dracula. He also explained that he had never played Dracula. He also apologized (in advance) for his work on Michael Jackson's Thriller album.
Luckily for Sears, Price was a connoisseur of fine art and had collected art and lectured on the subject.
Price picked out the paintings for the collection. Sears originally wanted to put his name in the corner. Vincent balked at this suggestion and the executive said "I guess we can put a price on this painting."
Vincent corrected him "My first initial is 'V' not 'A.' You can't put V. Price on this painting."
Moments later he realized that was supposed to be a joke and he laughed and laughed. They later put a price on the painting.
Prices ranged from $10 to $3,000. Each painting came with the same quality guarantee that Sears puts on its other products.
The program ended in 1971. In the years between Sears customers bought over 50,000 pieces of fine art and celebrated 9 Rocktobers.