Few things in life give me the sense of awe and wonder that this poster does.
I love this poster! First off, in the center of the poster is a monkey (O.K., technically chimpanzees are members of the great ape family, but monkey is more fun to write.)
Interestingly, the fact that a chimp is on the poster is the most NORMAL thing about it.
A few years ago I spotted this on eBay as I searched for decorations for my kitchen. I couldn't resist. But I was confused. Look at the slogan proclaimed boldly at the bottom of the poster:
Watch out, McDonalds?
Why? Because some greasy spoon has obviously skirted some animal labor laws and health code restrictions to allow a chimp to serve food? How does this threaten McDonalds? Is the chimp going to storm into a McDonalds and bite people?
Also prominent on the poster is "Suga Duga."
According to the poster Suga Duga was "crazy flavored sugar."
I think the craziest flavors were "butterscotch armpit", "old man breath", and "Gigli."
In the poster they used orange and grape. The package shows grapes (or oranges) conversing with each other about what they will taste like.
I don't know if Suga Duga was a real product. An internet search returns lots of websites featuring the words "suga duga" but none are actually speaking about this crazy sugar.
If Suga Duga was a real product and not a prop, perhaps the whole poster was an advertisement for Suga Duga. Maybe the makers of Suga Duga had a plan to topple the McDonalds Empire by giving the public what they TRULY wanted: sweeteners with a history of mental illness.
Unfortunately, I assume McDonalds watched out.
Interestingly, this image popped up on eBay again recently:
This time it was a T-Shirt iron-on. The image is the same, except it is now cut around the chimp, leaving the salt and pepper and Suga Duga prominently in the picture.
The phrase "Watch out, McDonalds!" still appears, but slightly off center.
The only additional info the seller had was that this image was "dated 1976."
I bought the iron-on, I plan to slap it on a shirt and then stroll into a McDonalds.
I hope they watch out!