Topps has been the leading seller of trading cards since the days when baseball players had mustaches the size and shape of an oxen plow harness.
Here is a picture of an oxen plow harness and a baseball players mustache:
SEE! They are exactly the same size and shape.
When I was a youth new companies started to emerge and challenge Topps for dominance of the baseball card industry.
Companies like Fleer, O-Pee-Chee and Dunruss began taking chunks of the market away and Topps was forced to produce Hot Hunks:
Now instead of dealing with silly baseball players, a tribute could be made to a more worthy celebrity.
And not just any hunk... hot ones. Only the hottest of the worlds hunks were allowed to apply for the position of model for Topps Hot Hunks.
In the end, Topps amassed an astonishing cadre of hot hunks. Names like Michael J. Fox, Johnny Depp and Corey Haim... just to name a few.
Names like River Phoenix, Kirk Cameron and Jason Bateman to name some more.
Names like Bruce Willis to name the one I had forgotten.
Unlike the baseball card the Hot Hunk card wasn't a card.
No! It was a freakin' sticker.
Stick that in your pipe and smoke it, baseball card collectors. And they can, because as I mentioned it was a sticker.
Fearing that the public would be confused by the lack of a Hot Hunks sticking pad to affix the Hot Hunk to, Topps announced clearly on the box where you could stick them:
Yes, if you own a wall or a locker you had a perfect item to adorn it. If you had a mirror... EVEN BETTER. No longer would you have to stare at your own stupid reflection. From that day forth it was Hot Hunks whenever you looked towards a piece of glass that had the back painted black.
Then, knowing that Hot Hunks could do so much more they proclaimed: STICK THEM ANYWHERE:
I stuck one to the roof of my mouth. I haven't checked in years, but I assume it's still there.
As soon as Topps released Hot Hunks the entire card industry fell like a house of... uh... I don't have a good analogy. Just picture a fake representation of a house made from small cardboard rectangles. You know it would be easy to knock down.
That is what happened to the card industry.
Soon Fleer went back to just selling women's shoes and shoe accessories. Mr. Dunruss declared bankruptcy and moved into his brother's house. And O-Pee-Chee announced that they weren't even real.